BRAND INTRODUCTION
品牌故事
ROSE & CROWN是众多明星都追崇与喜爱的饰品品牌，引领着对时尚的态度，潮流心意和创新精神，款式材质多样化，紧跟国际时尚潮流，色彩和图案的运用丰富而大胆。为服装搭配，整体造型增添新意，无论在日常生活还是特别场合都更加出色。
ROSE & CROWN认为美学是代表所有能够让人感受到生命的愉悦和活力的美丽事物，美是一种抽象的美妙感觉，一种无法用言语加以描绘解释，却能在心中留下深刻而感动的抽象体会。ROSE & CROWN以达成经典美学为主要目标，成功的将这种抽象的体会和感动以一种独特的方式呈现出来。
ROSE & CROWN致力于为女性塑造自由、优雅、与众不同的风格，满足了世界上所有女性的幻想和欲望。
ROSE & CROWN is a brand of accessories that many celebrities admire and love, leading to an attitude toward fashion, a trendy mind, and an innovative spirit, with a variety of styles and textures, and the rich and bold use of colors and patterns in international fashion. For the clothing mix, the overall shape adds new meaning, both in daily life and special occasions are more outstanding.
ROSE & CROWN considers aesthetics to be a beautiful thing that represents all the pleasures and vibrancy of life, that beauty is an abstract sense of beauty, an explanation that can not be described in words, but can leave a deep and moving abstract experience in the heart. ROSE & CROWN successfully presents this abstract experience and movement in a unique way, with the primary goal of achieving classic aesthetics.
ROSE & CROWN is dedicated to creating a free, elegant and distinctive style for women, satisfying the fantasies and desires of all the women in the world.
BRAND INTRODUCTION
品牌优势
全球设计师快时尚潮流配饰品牌
国际化标准一店一色品牌形象，更具高辨识度吸客力及消费者体验感
全球时尚同步，每周3000款SKU新品更新，不断满足客户体验感
独特的感性化陈列设计，使产品更具时尚魅力并富有生命力
国际化发展进程，品牌现已进驻新加波、香港、泰国、土耳其、马来西亚等地区
BUSINESS PHILOSOPYHY
企业理念
澳之冠·美之冠：
澳之冠秉持国际化品牌立足点，始终追求“高端唯美·时尚个性”的品牌调性，并悉心倾听消费者以了解她们真正的需求，给她们带来优雅、自信与美丽。
澳之冠·爱之冠：
积极承担社会责任，践行“美善之道”的品牌理念与承诺，不遗余力坚持公益事业。
rose&crown is based on intemational brands,always pursuing the brand adjustability of "highend aestheticism and fashion personality ", listening to consumers to understand their real needs and bring elegance , confidence and beauty to them.
actively undertake social responsibility , carry out the brand concept and promise of " the road of beauty and goodness“，andspare no effort to adhere to the cause of public welfare.
ENTERPRISE VALUE
企业价值
消费者：ROSE&CROWN澳之冠传承经典，赋予创新，不断丰富线上线下产品品类，满足消费者日新月异的美丽需求，为消费者带来优雅与自信，展现生命之美。
事业伙伴：为事业伙伴创造超越财富的价值。
员工：关爱员工，提供广泛的学习与实践机会为有梦想的年轻人提供创业机会。
社会：传承社会责任，关爱社会。
consumer : rose&crown australia inherits,endows the innovation,unceasingly enriches the line and the offline product category,satisfies the consumer with each passing day the beautiful demand,brings the elegance and the self-confidence for the consumer,displays the life beauty.
business partners : create value beyond wealth for business partners.
staff : care for employees,provide a wide range of leaming and practice opportunities for young people who dream of entrepreneurial opportunities.
society : inheriting social responsibility and caring for society.
